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J.P. Fitzgerald’s

Project Type

Promotional Plan

Date

April 2025

Team Lead

Keeping open communication with the client and coordinating meetings.

Creative Director

Curating ideas and recommendations for the business based off the clients needs. Making creatives and content related to the new ideas.

This project was a collaborative effort to develop a tailored promotional plan for client J.P. Fitzgerald’s in Hamburg, NY. The project involved identifying target markets and creating innovative marketing tactics. One idea pitched was a series of events to promote their new wine collection through various channels like posters, advertisement's, and social media content. Also, provided with the event concepts was a list of potential businesses to partner with to promote the event.

© 2025 by Paige Lasher
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